This is What Our Social Media Management Process Looks Like
In the fast-paced world of social media and our growing client roster, we are constantly required to push out content. Without a good system and process, we wouldn't be able to manage the number of accounts we do. When we take over a new account, it's important that our new client is aware of how we work and how much our process is integral to the work that we do. It's crucial that they understand and respect it.
At Beso Media, we believe that posting content is the easiest part; the hard part lies in the work that comes before the post goes up. In this blog post, we share our 8-step process that we use to ensure success for our company, our clients, and to prevent crashing, burning, or overwhelming our team members.
1. Strategy
Our process starts with a comprehensive strategy tailored to each client's goals, target audience, and brand identity. We conduct in-depth research to understand the industry landscape and competitors, outlining clear objectives, content themes, messaging strategies, and KPIs to guide our efforts.
Our direct digital team hosts a monthly strategy session in which we brainstorm and conceptualise themes, content ideas for each account.
2. Content Calendar
A meticulously organized content calendar is the backbone of our social media management process. We plan and schedule content in advance, ensuring a consistent posting frequency and alignment with the overarching strategy. This calendar outlines the posting schedule, content types, themes, and any upcoming events or promotions.
We host all our content calendars on Airtable and add our respective clients. On there, they can approve the content. Some of our clients trust us wholeheartedly and let us post without needing their approval. They give us complete freedom to do our work. We also appreciate the clients who are hands-on, especially if their company is sensitive to the content they publish depending on their industry. Having them approve the posts before they go up ensures we are only putting out correct information.
3. Task Assignment
Clear roles and responsibilities are crucial for streamlining workflow and ensuring accountability. Tasks are assigned to team members responsible for various aspects of content creation, design, copywriting, and community management. This ensures that everyone knows what they need to do and when.
We use the project management program Asana to manage all our projects and accounts.
4. Design & Production
Visual content plays a vital role in capturing audience attention and driving engagement. Our design team creates visually appealing graphics & posters while our production team create images and videos that align with the brand identity and resonate with the target audience.
We focus on high-quality, engaging content that stands out in the crowded social media landscape.
5. Copywriting
Compelling copy is key to effectively communicating the brand message and driving action. Our copywriting team crafts engaging captions, posts, and other written content that align with the brand voice and messaging guidelines.
We leverage persuasive language and storytelling techniques to captivate the audience and drive meaningful interactions.
We also use AI when necessary.
6. Approval Process
Before publishing, all content undergoes a rigorous review process to ensure accuracy, quality, and adherence to brand guidelines. As mentioned above clients have the opportunity to review and approve content before it goes live, providing feedback and making any necessary revisions.
7. Scheduling
Strategic scheduling of social media posts is essential for maximizing reach and engagement. We analyze audience insights to determine the best times to post and use scheduling tools to plan content in advance. This ensures that posts are published at optimal times for maximum impact.
Schedule content in advance allows us to be prepared, we know posts are going up no matter what. It also allows to focus on other things like engagement and community management. We use Meta Business Suite for scheduling. It has its faults but it works for now.
8. Reporting
Regular reporting and analysis are essential for tracking performance and measuring progress towards goals. We provide detailed reports that include key metrics such as engagement rate, reach, impressions, click-through rate, and conversions. This data allows us to identify trends, successes, and areas for improvement, informing future strategies and optimisations.
Our social media managers are not designers, so they use a Canva template designed by the design team to produce a detailed report of the stats.
By following this comprehensive process, we ensure that our clients' social media accounts are effectively managed, with content that resonates with their audience and drives meaningful results. If you're ready to elevate your social media presence and achieve your business goals, our team is here to help. Contact us today to learn more about our social media management services!