Characteristics of an effective business website

Having a good website makes you stand out from competition and helps you build a strong online presence. The world has become a smaller, more accessible space. Consumers worldwide have been using the internet to influence their buying behaviours. But having a website isn’t good enough. Your business needs to have a useful and effective website.

Here are a few ways to ensure that your website is effective.

Easy to Use

Make sure that your website is easy to navigate. Consumers are coming onto your website for a specific purpose. Whether it be to buy your product or find information about the services that you offer. Don’t make them work for the information. Create obvious, logical navigation and use consistent layouts and visual cues.

Fresh, quality content

Do regular maintenance on your website to make sure that the information and images you’re providing your potential customers is still useful and relevant. This includes adding new images, removing items that are out of stock, and continuously uploading information regarding your business that your customers will find useful. A good way to do this is having a blog.

Make sure to have a look at the rest of our blog posts here to see how we keep our audience informed and up to date.

Readily accessible contact and location

Make it easy for your audience to engage with you, so that they are not required to chase you down.

Offer multiple points of contact. This can be anything from a phone number to an email address, or even a form that they can fill in. Above all, ensure that this information is readily available on an easy to find “contact page”, if not every page of your website.

As for the location, the same thing applies. Indicate where your shop/offices are located. Ideally, add a google maps location so your consumers are able to locate you easily.

Effective call-to-action

Last but not least, one of the most important characteristics of a successful business website is that it should have an effective call-to-action.

If you tell your potential customers to take some action, the chance that they will take action increases. So, on the homepage, after describing your products and services, you can tell them in a simple manner to buy them. You can also have a simple call-to-action at the end of each blog post on your site.

A good example of an effective call to action is the one at the very end of this blog (hint hint).

If you want a website with all these characteristics, but don’t know how to go about it, book a consultation today.