Busting 3 common myths about creative agencies

Choosing the best creative agency to partner with can sometimes feel like an overwhelming process since there are so many considerations.

Are you looking for help on a one-off project, or are you interested in finding someone to collaborate with over the long term? Do you want to do a complete website redesign project, or do you simply need help creating and managing a new digital campaign?

Since there are some misconceptions out there that can make it difficult when selecting the right agency to work with, we’re going to debunk a few common myths about creative agencies.

Myth: A digital marketing agency is either really creative or really business savvy

There’s this notion that you have to choose between an agency that is either super creative with unconventional thinkers or one with really serious “business types.”

The truth is, the best creative agencies are both. The most successful marketing firms prioritize innovation and strategy when building solutions that deliver results for their clients .

Myth: The bigger the agency, the better

There’s nothing wrong with working with a large creative agency if you’re more comfortable with that or feel it’s best for your organization to do so. But it’s certainly not true that bigger necessarily means better.

Working with a smaller agency can offer some great benefits, like a more hands-on approach or personal touch. With fewer clients to cater to, smaller firms can often be the best creative agencies because they can be more attentive and responsive to client needs.

Myth: An agency can’t keep up with my needs

Some businesses assume that they need an in-house marketing team if they want their digital presence to keep pace with industry changes. However, this simply isn’t true. These days, creative agencies are accustomed to adapting to changes in their clients’ businesses, and you can expect whichever agency you’re working with to keep up with your needs from month to month.

Remember:

A good agency will do their homework.

They’ll come to understand your industry nearly as well as you do. And unlike an in-house marketer, they can bring their experience in other niches and industries to bear on the needs of your business.

Our clients love working with us because we have the creativity and business savvy to get actual results. We’re also just-right-sized, with a close-knit team of experts who provide each of our clients with attention and care.

If you’re looking to work with one of the best creative agencies in the country, let’s talk.