Less like AI, More like You: How to ensure your copy sounds authentic
Yes, AI can indeed do a great number of things at a faster and more efficient pace than human beings can, like writing. While artificial intelligence may integrate seamlessly into our lives, there will always be a need to incorporate authenticity into your copy, and it starts with understanding that written content that reads more like a person and is less generic and auto-generated holds more value to your reader.
The Power of Authenticity
Originality in writing transcends mere words; it’s the heartbeat that gives you a genuine connection to your audience. Think about it this way: we live in a world where there is constant access to large sums of information, and readers crave content that is relevant and will resonate with their unique perspectives and experiences. Who better to provide that information than someone who might share those unique perspectives and experiences? Genuine copy does not only convey information, it also forms a bond, allowing your audience to be heard, understood, and engaged.
While AI platforms, such as ChatGPT, Perplexity AI, and Chatsonic (to name a few), aid in various aspects of content development, more specifically in the conceptualisation and creation of written material, it’s essential to guide their output towards a more authentic tone. This means you need to aim for your copy to sound personable and organic.
The Importance of Crafting Relatable Narratives
Shift the focus from merely sharing information to using elements of storytelling to create copy that speaks to your readers on an individual scale rather than a generic one. Narratives carry the innate ability to captivate and resonate with audiences. What does this look like, you may ask? Personal anecdotes, experiences, and emotions need to be integrated into your writing.
The key is to find a balance. Merge the precision of artificial intelligence with the originality of the human touch. Use this technology as an ally rather than a replacement to ensure that your voice remains prominent, palatable, and distinctly yours.
“The idea is to shift from robotic to relatable.”
The Downfalls of Sounding Generic
Writing that sounds too robotic and detached from real-life experiences can make your content come across as soul-less and lacking in the following:
Trust
Copy that does not resonate with a reader may lead them not to trust what you have to say. Making them less inclined to buy what you are selling or follow your recommendations.
Engagement
A generic tone can make it difficult for anyone to connect with your message. This could result in a decreased chance of converting any reader into a loyal customer or follower.
Differentiation
If your copy sounds like everything else out there, you are more likely to blend in with the competition. Making it harder for you to stand out.
Personality
Lastly, the lack of personality can lead to a feeling of lifelessness and will leave no room for inspiration.
How we can tell your copy was written by AI
Your copy includes words like Embark, delight, indulge, Calling All…
The tone of voice doesn’t sound like you or your brand at all
Too many fancy words
It goes on and on, repetitive.
It’s too dramatic, almost exaggerative
Don’t get us wrong, artificial intelligence has gone above and beyond to streamline processes, enhance efficiency, and open up new creative possibilities, and it will continue to do that. However, you are the creator of the message you want to convey, and that means using AI as a tool that, when harnessed consciously, can take your content to the next level without sacrificing organic quality.
By: Ututjinda James Kavendjaa