Why You Should Diversify Your Content Portfolio
As a content creator, your portfolio is not a collection of aesthetically pleasing visuals and words. Well, it is… but it’s so much more than that. It is your digital footprint, your brand essence, and a key component to next-level brand collaborations with the bonus of a deeper connection with your audience. Let’s dive a little deeper into why a well-rounded portfolio is in your best interest.
What Does It Mean to Diversify Your Portfolio?
On paper, a portfolio is a collection of your work that is used to demonstrate your skills, experience, and expertise. It serves as a reflection of your work style, quality, and creativity—giving potential clients an idea of what you do exactly to determine if you will be a good fit for their respective projects.
Ideally, this indexes a variety of content that showcases your skill set, such as blogging, video editing, graphic design, social media management, and more. And when we say diversifying, we mean creating content in different formats, which will allow you to succeed through attracting a wider range of clients and boosting your versatility, among other things
Content Formats You Can Explore
Written Content
This kind of style delves into formats such as blog posts, email newsletters, magazine articles, and so much more, functioning to emphasize your ability to write in various tones and styles.
Audio Content
Here, you can explore podcasts, audiobooks, etc., where you can connect with your audience in a new way.
Visual Content
You’re mostly likely to be well-versed in this aspect, but additionally, visual content formats other than regular images and videos can look like stock photos, vlogging, explainer videos, product demos, and user-generated content.
Interactive content
This type of content is special because it can showcase your ability to create engaging and user-friendly content on a different scale. This can look like website design, user-experience design, game design, and more.
The Pros and Cons
We cannot stress enough the importance of expanding the scope of your portfolio. So we made a pro-con list.
Advantages
Exploring new content formats enables you to be versatile, helping you to stand out in an oversaturated market and attract clients who are looking for specific content.
Diversifying your portfolio allows you to target wider audiences with varied interests and preferences.
This can also help you avoid burnout and keep your creativity flowing. When you have a batch of projects to choose from, you’re less likely to feel overwhelmed.
Disadvantages
By not broadening your skill set, you’re at risk of limiting your potential. This can lead to reduced revenue and fewer opportunities for growth.
When your content is repetitive and lacks variety, it can become boring for your audience.
Creating the same kind of content over and over again can become frustrating and limit your creative potential. Leading to the quality of your work suffering.
Trust us, you want to place yourself in a position where you can attract high-paying prospects and carry an engaged audience that grows at a consistent and sustainable rate. Developing a multifaceted content portfolio provides several benefits for both you and your viewers, and it makes it so much easier for brands to work with you. You got this!
By: Ututjinda James Kavendjaa