Make 2024 Your Year as a Creator
Greetings and a Happy New Year to you, fellow creator!
When it comes to being a content creator, every year brings new challenges and exciting opportunities. And with the new year in full swing, you have the chance to make this year your own, by elevating your craft, making deeper connections with your audiences, and so much more. This is your guide to making 2024 a year that stands out in your creative journey thus far.
Let’s dive into it!
Firstly, we must establish a list of things that are in this year and things that are out, making sure that you stay aligned with your goals in the best way possible and that you purge all the negative energy.
IN FOR THE YEAR
Being authentic: Share your unique voice and genuine experiences, because authenticity will never go out of style.
Responding to emails on time: This is crucial for many reasons, especially because you often need to engage with your audience, potential collaborators, and for brand-related opportunities.
Optimising your SEO: Modifying your Search Engine Optimisation will go a long way toward making sure that the discoverability of your content is enhanced and that you ultimately reach a wider audience.
Investing in personal skill development: Actively seeking anything from online courses and workshops to any resources tailored to your specific niche to improve your creative abilities.
Continuously update your rate card and media kit: This is a must! When you grow as a creator, in terms of your analytics and experiences, these documents need to grow with you. Your potential collaboration deals will thank you.
OUT FOR THE YEAR
Ignoring feedback: Whether positive or negative, feedback is the perfect tool for improving your content strategy. Use it.
Relying solely on one platform: Setting your entire content creation journey against only one platform can leave you vulnerable to changes in the algorithm and limit you to certain audiences.
Overlook your mental health: One thing we're leaving in the past is burnout. Prioritise your mentality by taking breaks, setting boundaries, and creating a positive work-life balance.
Refusing to grow as a creator: Sometimes you stand in your way by limiting your abilities to just what you know and how you know to do it. Explore new content formats, diversify your skills, and create healthy habits around your content creation, and you might just be better than ever before.
Underestimating your relationship with brand deal coordinators: Creative agencies, social media managers, and everyone who is invested in your content is on your side.
“2024 is your sign to do that thing you’ve been holding off. Make that call, start filming that content, and don’t stop.”
Don’t think of this year as a blank slate, but as a board that already has mass drawings and expressions of who you are as a creator, and the purpose is to add to that. Build on what you already have and who you are by sharpening your skills, expanding your craft, and becoming a better you.
By: Ututjinda James Kavendjaa