Wondering How Much Manpower It Takes Beso Media To Run An Account?

Scrolling through social media, it’s easy to believe that great content just happens. A post appears on your timeline, perfectly timed, beautifully designed, with a caption that feels effortless. It grabs your attention, makes you stop scrolling, maybe even compels you to engage. But what looks seamless on the surface is anything but simple.

Every well-executed post that comes out of Beso Media is the result of a carefully structured process, with an entire team working behind the scenes to ensure it aligns with a brand’s strategy, maintains consistency, and delivers real impact. Social media isn’t just about posting, it’s about storytelling, brand building, and audience engagement, and each piece of content plays a role in that bigger picture.

So, what does it actually take to run a singly account? Here’s a look behind the scenes at the step-by-step process that turns ideas into a well-crafted, high-performing posts.

1. Strategy Comes First

Before any content is created, there’s a plan in place. Strategists define the overall direction, ensuring that every post aligns with the brand’s goals, audience insights, and long-term vision. They analyse trends, study competitors, and identify what kind of content will resonate most. A post isn’t just about looking good, it needs to serve a purpose.

2. Social Media Managers Turn Strategy into Action

With the strategy in place, Social Media Managers take over. They map out a content calendar, deciding what needs to be posted and when. This ensures consistency across platforms and helps the brand stay on track with key events, promotions, and engagement opportunities.

3. Copy Comes First (Yes, Even for Visual Content!)

Once themes are decided, the Creative Editors step in to craft the messaging. They write copy for posters, carousels, and any other visual content, making sure it’s clear, compelling, and on-brand. The words used on a visual are just as important as the design, every phrase is carefully chosen to make an impact.

4. Visuals That Capture Attention

A well-designed post doesn’t happen by accident. Graphic Designers and Content Producers bring the creative vision to life, whether through static images, animations, or videos. A single carousel or short clip could take hours of design, editing, and refinement to get just right. Social media is a visual-first space, and standing out means getting the design details perfect.

5. First Approvals From The CCO

Before anything moves forward, the Chief Creative Officer reviews everything to ensure it meets the brand’s visual and messaging standards. This is the stage where refinements are made, small details are adjusted, and the creative vision is fine-tuned. Every post needs to align with the larger brand identity.

6. Crafting the Perfect Caption

Once the creative is approved, the Creative Editors come in again, this time to write the captions. A good caption does more than just describe the post; it encourages engagement, tells a story, and keeps the brand’s tone consistent. Every word is intentional, whether it’s a witty one-liner, an informative breakdown, or a compelling call to action.

7. Client Feedback and Approval

The Accounts Manager acts as the bridge between the client and the creative team, gathering feedback and securing final approvals. This step ensures that the brand’s voice is accurately represented and that the content aligns with their expectations.

8. Publishing and Engagement

With everything approved, the post is scheduled and published by the Social Media Managers. But the work doesn’t stop there. Engagement is a crucial part of social media success, so they also manage comments, reply to messages, and monitor performance in real-time. Social media is a two-way conversation, and staying active ensures the brand remains responsive and connected to its audience.

More Than Just a Post

By the time you see a post on your feed, it has already gone through multiple rounds of planning, refinement, and execution. A well-run social media account isn’t about randomly posting content, it’s about strategy, creativity, and consistency working together to build a brand.

And here’s the thing: this is just for one account.

Now imagine the process behind an entire campaign, a multi-platform rollout, or a multiple brand’s ongoing social media presence. It takes a team of experts, each playing a key role in making sure every piece of content is thoughtful, engaging, and impactful.

So, next time you see a well-crafted post, remember, there’s a whole process behind it. And it’s never “just a post.”