The importance of an aesthetic feed
An Instagram aesthetic is important in ensuring your brand is recognized on the social media platform. It refers to the look and feel of your feed and is important in increasing brand recognition. Your feed is the first thing potential customers see upon looking at your profile, to turn followers into customers they must like what they see. Your Instagram feed must accurately represent your brand, convey your brand personality, be instantly recognizable and promote your products or services, but above all, in order to increase your following and potential customer base your Instagram feed must look good.
What Makes an Instagram Aesthetic?
An Instagram aesthetic is created by ensuring you have a cohesive look and feel to the items published to your account. You can do this by creating a consistency across the following elements:
- Presets – Using the same preset across all photos.
- Photo editing – When editing your photos, you should stick to a routine, adding similar aspects to each photo such as backdrops and props.
- Colour theme – Whether you are creating graphics or taking photos using your brand colours in images enhances brand recognition.
- Tone of voice – It is not just about the photos you share but the tone you use when captioning them.
- Typography – If you create graphics, you should use the fonts you are recognized for using elsewhere.
A good example of an aesthetic feed is that of the Good Food Market.
How to Create an Aesthetic Feed
Now that you know what makes a feed aesthetic, let’s talk about how to create an Instagram aesthetic.
You do not need to have a master’s degree in Photoshop or know your way around Lightroom to create a cohesive Instagram feed. The main component is making sure your photos all look good when put together on the feed, as well as looking good as solo images. To do this, you can make your feed before you break your feed - take the images you have planned to publish on Instagram and put them together in a 3x3 replicant of your Instagram feed. You can do this by making use of apps such as “Feed Preview”. Looking at your feed like this can help you to reorganize the order in which you will publish them to ensure they look good once put together on the feed.
Deviating from Your Theme
Creating an Instagram aesthetic or theme is beneficial to the brand by increasing brand recognition, but there are certain times and reasons you may deviate from your theme and post something which does not fit the look and feel. You should always be careful of how often you deviate, one post every 6-9 posts can give a little break in your feed, while posting 3 posts in a row which deviate create a messy and unorganized look. Deviating from your theme is particularly impactful when done to make a political or social statement. Another reason may be to create a subtle step into a new theme or aesthetic route you wish to take.
Having an Instagram aesthetic makes your page instantly recognizable. Your audience should be able to see your post on their feed and without looking at the account know you uploaded it. It increases brand recognition while also showing off your skillset or products in a creative and interesting way.
If you would like some help turning your feed into an aesthetic feed, don’t hesitate to contact us.