PPC (pay per click) marketing: What it is and why it is important

PPC (pay-per-click) is a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website, landing page, or app . When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it.

PPC ads come in different shapes and sizes, and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.

So why is PPC so important?

PPC Ads Allow for Effective Targeting

PPC ads allow you to reach highly specific audiences, based on very specific criteria known as targeting. So you speak to the right people and avoid wasting ad spend.

The exact targeting options vary depending on the platform. Google Search has different targeting options compared to Facebook, for example.

PPC Ads Drive Fast Results

With PPC, you can start driving traffic the very same day you start your campaign. This is much quicker than search engine optimization (SEO).

SEO can take months to start driving results.

PPC Ads Are Cost-Effective

With PPC, you have control over your budget.

You decide in advance how much you want to spend in total, and per click. And you only actually pay when someone clicks on your ad.

This, combined with powerful targeting, means you have a good chance of reaching a relevant audience for a price that seems fair to you.

PPC Is Easy to Measure and Track

PPC marketing provides much more data and analysis than traditional forms of marketing. So, it’s easy to understand how your ads are performing.

You’ll probably never know how many people saw your billboard or read your magazine ad. But you can easily track how many people clicked on your PPC ad and what they did from there. Like make a purchase.

In summary, PPC advertising is a great marketing option for your business. It’s a simple yet effective digital marketing technique to promote your products, drive traffic to your website, and ultimately, increase your sales.