Logo files your brand needs
Whether you are designing your brand logo yourself (we hope not) or getting someone to do it for you, make sure you have your logo in various formats. You will need each version at some point in your journey, so it’s of importance that you have your logo folder ready at all times.
We like to make sure our clients have a variety of file types for their new logos so they can get the best use out of it.
We’ve put together a checklist of logo files your
designer should send you:
1. Vector
When a file is a vector that means that it can be scaled up to any size without compromising its quality. It is usually the file you send to printers, other designers and so on, to use for artwork and/or manipulation.
Vector files can be saved and sent as ai (Illustrator), svg, EPS and what you are probably most aware of, PDF.
You should have vector files of your logo in full colour, one colour and submarks.
*Sidenote: Not ALL PDF files are vector. The easiest way to check if your PDF is a vector is to zoom in close. If your logo stays sharp and you don't see any pixelation, it is most likely a vector file.
2. Jpegs
Jpegs are what you probably already use, day to day. These are the files you use to post on social media, share on WhatsApp etc.
Be sure to have jpeg versions of your logo on all brand colours, full colour and one colour.
3. PNGs
A PNG is a file type used exclusively for web. The best part about PNGs is that they hold a transparent background. SO you can use and place them on images or other graphics. Perfect for when you want to add your logo to your product images or quick canva artworks.
You should have png files of your logo in full colour, one colour (especially white and black).
If you already have these file types for you logo + know how to use them, that’s great If not, ask your designer to send them right away.
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