How to create consistent brand visuals
Running your business also means wearing several hats and often times that includes the branding and designer hat. We all know that sometimes hiring a designer or agency is not a cost you are willing or ready to incur when you are first starting out.
So we are here to give you a few tips on how you can create visuals for your brand that will present your brand more professionally. Especially when you are doing them yourself using canva or any other design app.
Pick a palette and stick to it
Assuming you already have a logo, use the colour/s in your logo for all your brand visuals. If your logo has more than two colours, use those colours. You don’t have to use them all at once all the time, you can change them up. If you only have one or two colours in your logo, go to Pinterest and type in the name of your colour and add palette to it. e.g. “Red colour palette” A bunch of palettes will come up, pick one and use those colours only.
Pick two fonts
Make your company visuals easily recognizable and consistent by find two fonts you like and using them in all your visuals. Find a serif and a san serif that work together. One will be for the headings and the other body copy.
Develop a signature aesthetic
Do you always have images in your visuals? Or do you have shapes, lines and doodles as the aesthetic? Whichever you feel represents your brand most, pick that and use it through out all your visuals.
Let us know if this was useful, follow us on social media for more tips and fun content.
