Marketing to Gen Z is unlike marketing to any other generation. They represent a new frontier in brand-consumer relationships, one where authenticity and relevance reign supreme.

Gen Zs are both highly connected and socially conscious. As the first generation of digital natives, advertising has been an ever-present fact of their lives, making it that much easier to tune out.

That’s what makes the Gen Z buyer persona so difficult to nail down. After all, how do you market to the marketing intolerant?

When it comes to Gen Z, videos are the way to go.

Short-form videos are perfect for the social media platforms Gen Z engages with and videos have a high chance of being watched until the end, when done correctly.

So we will be showing you how to do it correctly.

Aim for under 2 minutes

If your videos are very long, you might be able to get the attention of Gen Z, but you definitely won’t keep it until the very end of your video.

Short form videos force you to boil down your message to its most important, relevant, and impactful form in order to fit within a shorter time frame, which is exactly what will keep your audiences attention.

Tell a story

The best way to connect with Gen Z is by telling a story. Stories are how we connect with one another, so use this to your advantage.

Or better yet, help them tell their story. Doing so will ensure that it will appeal to your target audience.

Gen Z can spot a fake from a mile away. Be relatable, be genuine and most importantly be yourself.

Clean Visuals

This one goes without saying, but make sure your visuals are as close to perfect as you can get them.

No one wants to watch a shaky, dark, and blurry video.

If you don’t have the correct skills and equipment to create clean visuals, contact us so we can take care of it for you. This will guarantee that your visuals are clear and of high quality.

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Add Subtitles

Gen Z is scrolling through social media on their phones, with the sound off.

Add subtitles. Not only will this increase the likelihood that someone will watch until the end, but it also improves the understanding of your video; two things that are crucial for any marketing video.

Use Hashtags

Hashtags connect your brand with new audiences, thus, increasing your reach.

They also help you tap into trends, which is especially important for short-form videos because they can quickly become outdated.

But be careful not to overdo it. 5-7 hashtags per post are usually sufficient.

And make sure they are relevant to your video and brand.

Include a CTA

A call-to-action (CTA) is essential for short-form videos because you need to give the viewer a next step.

It can be as simple as asking them to follow your social media accounts. The important thing is that you include a CTA so the viewer knows what to do next and how they can stay up-to-date with your content.

Looking for a creative team to help you stand out online? You’ve come to the right place.

How to get (and keep) Gen Z's attention