“Dare To Dream” Our Theme for 2025
Hello 2025!
These years are going by so fast we can barely catch our breath. As always, a new year brings new life, new dreams, and sometimes, the chance to revive old ones.
At Beso Media, every new year is an opportunity—a chance to grow bigger than the year before, to do more extraordinary things than we thought possible. And as we step into 2025, I am genuinely excited about what lies ahead.
This year, we’ve not only chosen a theme for the year but also made a commitment to lead intentional lives—personally and professionally, as individuals and as a team.
Why? Because somewhere along the way, we realised we had become complacent, caught in the endless cog of the machine, barely living. So, 2025 is our declaration: to be present, to live our best lives.
When we began planning in December, our Marketing Lead, Sesilia, proposed the theme “Dare to Dream.” As a team, we felt the weight and truth of those words. It was a unanimous decision—this would be our theme for 2025.
Let me share why this theme resonates so deeply with us and how we intend to live it out.
Why “Dare to Dream”?
Growing up, living, and working in Namibia can sometimes stifle big dreams. Our paths are often pre-decided—by parents, by society, by “what makes sense.” So much so that many of us never get the chance to live out our actual dreams.
We grow used to what’s normal, what’s safe, what’s ordinary. But what if we dared to break out of that mould?
This year, we’re challenging ourselves to imagine and pursue a life beyond the limits we’ve internalised. To discover the joy, growth, and impact that comes from daring to live boldly and authentically. Because, honestly, normalcy hasn’t been fulfilling enough.
How We’re Living This Theme
In 2025, we are daring. We are doing. We are living.
Here’s how:
Reviving Old Dreams: We’re bringing back the projects we’ve put on pause—Monochrome Magazine will be reborn, I Create Namibia will return, and we’ll unlock the full potential of Sketchy and The Creator List.
Empowering Our Team: We’re designing a training program to equip our team with the soft skills they need to navigate their careers and lives with confidence and purpose.
Pushing Our Clients to Dream Bigger: We’re challenging our clients to think bigger, dream bolder, and collaborate on campaigns that excite and inspire us all.
Building Spaces for our Dreams: We’re moving to a new space that can hold all the dreams we’re cultivating and allow us to expand our vision.
Embracing Growth: We’re prioritising both individual and professional growth—even if that means some team members might leave Beso Media for bigger opportunities. Growth in every form is something we’ll celebrate.
2025 isn’t just about dreaming; it’s about doing. It’s about chasing the kind of boldness that shakes the ordinary and brings joy, purpose, and transformation.
An Invitation
This year, we dare to dream—and we invite you to do the same.
Let’s dream bigger. Let’s live boldly. Let’s embrace a life that inspires and fulfils. Because we know the extraordinary is waiting, and it all begins with daring to dream.