10 Signs It’s Time to Hire a Social Media Agency
We recently onboarded a new client, and during our consultation, we noticed many of the same concerns and challenges we've encountered with other business owners. This inspired us to compile a list of key signs that indicate it might be time to hire an agency to manage your online presence.
Hiring a social media agency isn’t just for big brands. It’s for any business looking to take their social presence to the next level, whether you’re looking to grow, engage your audience more effectively, or simply free up time for other tasks. If you’re noticing any of these signs, it might be time to bring in some professional help and see how much a social media agency can do for your business.
1. Your Growth Has Plateaued
You’ve been running your social media accounts for a while now, and while you saw some early wins, your growth has slowed down or plateaued. You’re posting consistently but not seeing increased engagement, new followers, or conversions. This is a telltale sign that your current strategy might have run its course.
A social media agency can breathe new life into your accounts with fresh strategies, content, and targeted campaigns to reignite growth.
2. You Don’t Have a Clear Strategy
Are you posting just to post? If you’re running your social media without a clear, data-backed strategy, you’re likely missing out on opportunities. A social media agency will create a comprehensive strategy tailored to your brand, audience, and goals.
They’ll help you define your target audience, choose the right platforms, and craft content that resonates with potential customers. Most importantly, they’ll track and analyse performance to continually optimise your efforts.
3. You’re Struggling with Content Creation
Creating high-quality, engaging content takes time, skill, and creativity. If you’re struggling to keep up with the demands of content production or feel like your posts lack the polish and professionalism they need, an agency can step in.
From professional photography and videography to graphic design and copywriting, agencies have the resources to produce stunning content that speaks to your brand and captures your audience’s attention.
5. You’re Spending Too Much Time on Social Media
Managing social media is time-consuming. Between creating content, posting regularly, responding to comments, and analysing metrics, it can easily eat into your day—taking you away from other critical aspects of your business.
Like we like to say; “We run your socials so you can do business.”
A social media agency allows you to focus on what you do best while they handle the intricacies of managing your online presence. Their expertise ensures you get better results in less time, freeing you up to focus on growing your business.
6. You’re Not Seeing a Return on Investment (ROI) with your current social media manager
You’ve put in time, money, and effort into social media, but there’s no clear return on that investment. It feels like your social media manager isn’t taking the initiative, and you find yourself constantly reminding them to post or come up with new ideas. They’re slow to capitalise on content opportunities, and your platform hasn’t grown since you entrusted it to them. Worse yet, you’re not generating the leads you expected from social media efforts.
It might simply be a bad fit. But the longer you hold on, the more money you sink into efforts that aren't yielding results—when you could invest in a team that can actually drive meaningful growth and engagement.
7. You’re Not Keeping Up with Platform Changes
Social media platforms like Instagram, Facebook, TikTok, and LinkedIn are always evolving, with frequent algorithm changes, new features, and shifting trends affecting your visibility and engagement. If you’re struggling to keep pace with these updates or find it hard to adjust your strategy, partnering with an agency could be the solution.
Many Namibian businesses are still focused solely on mastering Instagram and Facebook, while missing out on the potential of TikTok’s rapidly growing market. LinkedIn, often underutilised, holds immense power to position you as a thought leader in your industry. Additionally, many are failing to capitalise on Reels, which could significantly expand their content reach.
Social media agencies stay ahead of these shifts, keeping up with the latest trends and platform updates, ensuring your business adopts the most effective strategies to grow and stay competitive.
8. You Need Help with Paid Advertising
If you’ve dabbled in social media ads but aren’t seeing much success, it could be due to a lack of expertise. Running paid campaigns on platforms like Facebook and Instagram requires a solid understanding of targeting, ad creatives, budgeting, and optimisation.
A social media agency can manage your ad campaigns from start to finish, maximising your ad spend and improving your results. They have the skills to create compelling ad creatives, select the right audience, and monitor performance to ensure you get the most out of your investment.
9. You Need a Fresh Perspective
Sometimes, it helps to bring in an outsider’s perspective.
You only know what you know!
An experienced social media agency can offer fresh insights, new ideas, and an unbiased view of your brand’s online presence. They’ll identify areas for improvement, spot untapped opportunities, and help you innovate in ways you may not have considered.
10. You’re Ready to Scale Your Business
If you’re in growth mode and ready to scale your business, hiring a social media agency can help you reach a larger audience and generate more leads. Agencies have the resources, tools, and expertise to handle rapid growth while maintaining consistency across your accounts.
By outsourcing your social media efforts, you’ll be able to expand your reach without sacrificing quality, ensuring your brand continues to grow effectively.
Some great agencies can even help you get organised, smoothen your communication lines, get a head in the industry as a business who knows what they are doing! That’s us.