Ethics and Responsibility in Content Creation
To the untrained eye, the world of content creation looks like a constant flow of creativity where boundaries are blurred. But in reality, as content creators, we hold incredible power by shaping narratives and influencing minds. And like the saying goes, with great power comes great responsibility. Let’s dive deeper.
When it comes to your content, creativity knows no bounds, and neither do the opportunities that content creation has to offer. However, every post, every comment, and every interaction has a consequence, and herein lies the balance that we, as creators, must master. Ethical considerations and the responsibility that you shoulder are the cornerstones of a thriving, trustworthy online presence.
Clicks vs. Conscience
It’s no secret that the online space is driven by numbers; views, likes, shares, and comments have all become a currency that measures how successful one is as a creator in any given niche. At times, it may seem that an effective way to get these numbers is to create scandalous headlines, use misinformation, or cause controversy, and although it can be tempting, it can lead to you losing the integrity of your content, all in the name of engagement.
Don’t get us wrong. Capturing attention is essential in order to reach your goals, but a true content creator knows that their purpose goes far beyond getting more clicks. Look at it like this: taking a clickbait approach is like cheating on your homework, and it may seem easy now, but later on, you will realise that it was not worth it and is devoid of any substance. Clickbait might lure viewers in, but it does not keep them engaged, informed, or loyal.
In contrast, ethical content is transparent, thorough, respectful, and original. It leaves a lasting impression. It is a foundation that builds trust and establishes your brand as a reliable source of information, entertainment, or otherwise.
What does Ethical Content look like?
It respects the privacy and consent of other individuals.
It does not misrepresent any product, service, or business, and it is completely honest in this regard.
It does not discriminate against any person based on arbitrary traits.
It seeks to provide information or entertainment that is accurate and credibly sourced.
“Authentic content equals authentic results.”
As a content creator, you have a responsibility to your audience. You need to recognise the influence that you carry and seek to promote products or services that are ethically aligned with your brand and your identity as a whole. The trick is to create content that you would want to consume. If it raises your eyebrows or pulls at your heartstrings, then chances are that it will do the same for your audience. Be your own ethical compass.
By: Ututjinda James Kavendjaa