Rebranding Rolia Day Spa

Our journey with Rolia Day Spa began, as always, with a deep-dive workshop—a space where we uncovered the spa’s vision, the reasons behind the rebrand, and its aspirations for the future. The founder shared their passion for shifting the perception of self-care and wellness in northern Namibia, where spa culture is often misunderstood or undervalued.

Our mission was clear: to craft a brand identity that not only reflects the spa’s world-class offerings but also feels warm, welcoming, and deeply rooted in authentic self-care. We wanted Rolia Day Spa to embody the idea that wellness is not a luxury—it’s an essential part of life.

We developed and presented two unique concepts, and the final choice embraced an earthy tone color palette, reinforcing the spa’s connection to nature, healing, and tranquility. The result? A brand that is bold, high-end, yet inviting.

Here’s a look at the moodboard that shaped the transformation:

And here, the final branding: We are proud to have arrived to a brand that well captures what Rolia Day Spa is.