Nguni Logo Development

We received a brief to redesign the logo of Nguni Africa, a leather goods making company.

They wanted a simpler, modern and neutral logo, still using a “nguni” as the logo mark.

Here’s what the brief looked like and what we came up with.

After we receive a brief, colour palette is determined and font styles are discussed we work on three drafts to present to client.

Here were the drafts:

Client wasn’t too happy with the “rough” illustration of the Nguni, so we had to revisit that.

And this what was created and approved by client:

What do you think?