Namib Dairies: Namibia's Most Love Object Campaign
One of our favourite projects to date.
Namib Dairies were looking for a fresh and fun idea or campaign to refresh their social media. They asked us to pitch a concept and that we did.
We came up with an interactive and inclusive campaign idea that was both fun and entertaining.
The campaign we came to call “Namibia’s Most Loved Object” was one that we conceptualised and executed.
The idea was to ask 4 Namibian designers to create pieces using Oshikandela prints. The challenge was for them to do it in 5 days, and we’d document the entire process on social media.
We took over Oshikandela’s Instagram and Facebook and documented the entire process there.
We also worked with Imagination Studio to film and package the content as episodes for YouTube.
See all four episodes below:
After they completed the items, we asked the audience to vote for their favourite object.
The Designer with the most votes was Ndeshi of Afroprint Line, she won a cash prize from Namib Dairies and a collaboration deal.
Watch the above video and let us know which object was your favourite. We obviously loved them all!
This was such a fun project and we would do it again.
Need a fun campaign concept or some fresh ideas for your social media? Hit us up!