Email Marketing: What it is and its benefits.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer way to educate your audience on the value of your brand or keep them engaged between purchases.
There are four main types of email campaigns that work efficiently. These are email newsletters, acquisition emails, retention emails and lastly, promotional emails.
Here are a few benefits of email marketing.
Increase Brand Recognition
An important question to ask yourself is “do people recognize my brand?”
With email marketing, you can easily brand your emails. But brand recognition goes beyond design. By consistently providing valuable, high quality content to your audience, they will begin to recognize, and even anticipate your emails.
Personalized Content
Personalization is the number one benefit of email marketing because no one wants to read an email that sounds like it was just blasted out to a bunch of people.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.
Customer Relationships
Email marketing can help to build customer relationships by providing them with information they want, directly into their inbox on a consistent basis. When you help make your audience’s lives better, whether that be with your product or service, helpful tips, or even just a “happy birthday” email, they will learn to appreciate and trust you.
Eventually, they will begin to look to your business for the information and value you have been providing them, thinking of you first when they need your services.
Fun Fact: Email marketing has the highest ROI (return on investment) of all forms of investment.
Need help with your email marketing? Book a consultation today.